As measles outbreaks in the United States and other countries continue to get worse, Twitter is introducing new search tools meant to help users find credible resources about vaccines. It will also stop auto-suggesting search terms that would lead users to misinformation about vaccines.
In a blog post, Twitter vice president of trust and safety Del Harvey wrote “at Twitter, we understand the importance of vaccines in preventing illness and disease and recognize the role that Twitter plays in disseminating important public health information. We think it’s important to help people find reliable information that enhances their health and well-being.”
When users search for keywords related to vaccines, they will see a prompt that directs them to resources from Twitter’s information partners. In the U.S., this is vaccines.gov, a website by the Department of Health and Human Services. A pinned tweet from one of Twitter’s partners will also appear.